Better Taste Better World
The SinCity coffee company today announces its Brazil to Africa fair-trade farm initiative.
Sin city plans to donate 5% of all of its proceeds to collaborate with other sponsors of the global fair trade initiative to increase standards in education specifically targeting the youth and under privilege in cocoa and coffee bean producing countries. It also promises to match any donations by customers at their coffee boutiques.
SinCity is launching this initiative to reinforce its stance and commitment to be a global leader for ethical practices in the industry. This initiative is an immediate response to display the company’s values while working towards its commitment to be 100% certified free-trade and sustainable focused by 2018.
This announcement comes on the heels of last month’s million-dollar donation to various projects supporting rain forest conservation. Sin city is targeting global community farming and sustainability programs with its public and private collaborations is a continued effort to demonstrate its commitment to the aforementioned communities. Derrick Oliver founder and chief operating officer said:
“SinCity coffee has always believed in the value of fair trade to the global community and is happy to reaffirm its commitment”
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